We have all heard of Instagram and most of us reading this, i’m sure, are already Insta-savvy. Branded Group Marketing Concepts look into the advantages of using Instagram as a professional platform to promote and drive brand awareness for your business.

Instagram is an app for smartphones that allows users to edit and upload photos they’ve taken or found on the internet, and then share them with their followers.

Much like Twitter and Facebook, users can connect and follow accounts of their choosing, they can comment on and ‘like’ images uploaded by them.

Managing Director, Brittany Goodman let’s us in on her secret ‘Insta’ hacks and shares with us the benefits of doing business with Instagram. Not only known for it’s image based enhancing wizardry and making the average joe seem like a pro, businesses using Instagram can also benefit from:

• Networking opportunities
• Brand Awareness
• Recruitment

Now that Instagram has over 300 million monthly users, specializing in outsourced marketing, Branded Group Marketing Concepts have mastered their Instagram game. Reaching more than 200 followers in just four weeks. The key to achieving and maintaining this growth is to stay recognizable, your Instagram username should be the title which your company goes by, so that you are a clear representative of  your business and so that potential followers can find you. Include a concise description of your business moto, to grab the attention of Instagramers.

Since launching their Instagram page, Branded Group Marketing Concepts has seen a steep increase in applicants from individuals who have viewed the account, “Applicants who have been following our posts on Instagram have a more indepth and personal insight into the company and are therefor very excited when coming in for an interview with us. Branded Group Marketing Concepts post fun and positive images of their team, “Our goal is to tell them our company story and showcase how we operate and what it is like to be a part of our team” Brittany Goodman explains. When those stories focus on things potential candidates desire in an employer, it becomes Employment Branding.

Many businesses use Instagram to promote events, using geo-tags to share the location and invite followers who are near the area. Branded Group Marketing Concepts have been tapping into the ‘Instameet’ strategy, relating to Instagrammers behind company values, they do this by posting photos of their team building activities and get-togethers, followed by a personalized description in the caption. The majority of posts include at least one hashtag, but be mindful to not go overboard on one post.  Branded Group Marketing Concepts advise, too many hashtags can loose engagement as the post can look cluttered and risks coming off brash. “Choose your top five hashtags to boost your post, keep it fresh and interesting, and avoid a salesy approach” Brittany Goodman suggests.

• Brainstorm keywords and phrases relevant to your brand.
• Research popular and trending hashtags.

Carefully selecting the most fitting hashtags for your business means your preferred audience will be most likely to engage and find your posts when browsing, this increases networking, brand awareness and recruitment.

Branded Group Marketing Concepts frequently post inspirational material to inspire and captivate their audience, “Our business is built upon successful, hard working and positive minded entrepreneurs. We understand and promote positive expression and motivational quotes which our team live by. These posts catch the attention of entrepreneurs who relate to our business and we also gain attention from other networks within the same industry”, Brittany Goodman explains. In marketing terms, by presenting the culture and lifestyle that surrounds our business, we are strengthening our brand equity.

Instagram has many other tools and uses than those that we have discussed, the platform continues to be bigger than it’s competitors, Twitter and Pinterest. Remember, do not let your Instagram plateau, the point is to keep attracting new followers, the only way to continue optimizing your Instagram and maintain growth is to take the time to analyze your successes, research your audience, and repeat the content that’s working for you.

Here is the link you have been waiting for, go on over and discover Branded Group Marketing Concepts at: https://www.instagram.com/brandedgroupmarketingconcepts/.